Customer Segmentation
Customer Value Scoring
SME B2B & ACT!, e-Mail and RFM
New RFM- LTV and Budgeting
New RFM- CRM
New RFM- Web Analytics
New RFM- Subscriptions
New RFM Metrics
New RFM
Visitor Conversion
Customer Retention and Defection
Customer Modeling
Recency in Web Retail
Visit Recency
Recency of Subscription
Recency and ROI
IMissAsia.com - Recency Marketing
Customer Marketing - IMissAsia.com
Recency in Web Retailing- IMissAsia.com
Behavioral Modeling
Customer Behavior, RFM Modeling
Web Retail- Recency
Recency in Services
Recency Defined
Recency- It's all Relative
Web Retailing Joint Ventures
Latency- B2B Software
Latency Models, RFM, LifeCycles
Cost of Queuing Customers
Free - Pay Content Model
Web Site Visitor Metrics
Hair Salon Example- Latency
The Hair Salon Example Part 4
Simple CRM Details
Latency - The Hair Salon Example Part 3
Actionable Customer Metrics and Reporting
Customer Modeling
High ROI Customer Marketing Design
Predictive Modeling beats RFM scoring - Maybe
Recency and Latency Newsletter
Latency and Customer Retention
Simple CRM Workshops and Consulting
Lifetime Value, I'd Like to Introduce You to the CFO
Simple CRM
Simple CRM System
About Skip Liebman
LTV, I'd Like to Introduce You to the CFO
Database Marketing- Articles and Links
Customer Models- Recency and Latency
Customer Retention Newsletter- Latency and the LifeCycle
Trip Wire Marketing- Extending the Customer LifeCycle
Should You Build a Data Warehouse?
Customer Retention Newsletter Part 2- Trip Wire Marketing
Customer Retention Newsletter- Trip Wire Marketing
Trip Wire Marketing- High ROI Customer Latency Promotion
Customer Marketing - CRM ROI Testing
Database Marketing - CRM Roundtable
LifeCycle Marketing- Customer Retention Newsletter
Customer Latency and Trip Wire Marketing- Behavioral Modeling
Drilling Down RFM Book Contents
Consulting: Customer Retention and Loyalty
Retail Metrics and Reporting Workshop
Customer Retention Workshop
Customer Profiling and Modeling Service
Add-On Marketing Services for Web Site Designers - Hosting Firms
Behavioral and LifeCycle Modeling in the High Ticket - Durable Goods Business
Traffic Optimization Service: Visitor Quality and Conversion
Customer Retention and Loyalty Program Design
Customer Behavior Profiling: Software Design
Visitor Tracking and Analysis
About Jim Novo: Customer Loyalty Work
Advanced Relationship Marketing Articles and Charts
Book- Relationship Marketing, Customer Loyalty, and Customer Retention
Articles and Links- Relationship Marketing
Articles and Links- Customer Retention (continued)
Customer Retention - Articles and Links
Drilling Down Privacy and Contact
Cookies and Relationship Marketing
Micro versus Macro Analytical Approach to CRM
ROI for B2C CRM Implementations
Customer LifeCycles Tracked Using Recency
Customer Loyalty and Retention
High ROI Customer Marketing
Method for Managing Customer Retention with E-Mail
Customer Retention and Loyalty
Getting Up to Speed on Database Marketing Concepts
Definitions- Relationship Marketing and Customer Loyalty
Author Background- Relationship Marketing
Download Free Relationship Marketing Software ReadMe
Favorite Sites- Relationship Marketing and Customer Loyalty
FAQ- Relationship Marketing, Customer Loyalty, and Retention
Articles- Relationship Marketing, Customer Loyalty, and Retention
Customer Marketing Development Process
Graphs- Relationship Marketing, Customer Loyalty, and Retention
Relationship Marketing, Customer Loyalty and Retention "How To" Site
Methods Tour- Relationship Marketing, Customer Loyalty and Retention
Newsletter- Relationship Marketing, Customer Loyalty and Retention
Lifecycle in Relationship Marketing, Customer Loyalty
LifeTime Value and the LifeCycle
Lifetime Value in Relationship Marketing, Customer Loyalty
Measuring Customer Loyalty and Retention
Models for Relationship Marketing, Customer Loyalty
October Relationship Marketing Newsletter
November Customer Loyalty Newsletter
January 2001 Relationship Marketing Newsletter
December Relationship Marketing Newsletter
February 2001 Customer Retention Newsletter
March 2001 Customer Loyalty Newsletter
Customer Retention Newsletter- WebTrends
Customer Retention Newsletter- Recency
One Minute Visits
One Page Visits
Projecting ROI with Pre-CRM Testing
Customer Profiles for Relationship Marketing, Customer Loyalty
Program Descriptions- Relationship Marketing, Customer Loyalty
Taking a Random Sample
Recency- Optimizing Response and Discounts
Recency Predicts Future Value
Relationship Marketing
Customer Loyalty Measurement for E-tail
RFM in Relationship Marketing
ROI in Relationship Marketing, Customer Loyalty, and Retention
ROI, LifeCycles, and LifeTime Value
Real Campaign ROI Links to LTV (Lifetime Value)
Single Access Home Page Visits
Free Software for Relationship Marketing and Customer Loyalty
Drilling Down Book Reader Comments
Graphs- Relationship Marketing, Customer Loyalty, and Retention
8 Tips for Customer-Focused Marketing Promotions
Vendors for Relationship Marketing and Customer Loyalty Analytics
Monitoring Visitor Conversion Using WebTrends
Customer Retention Workshop
Customer Retention Newsletter- One-Time Buyers
Save Money Marketing to One-Time Buyers
Measuring the Value of Visitors - Webtrends
Latency and LifeCycles- Relationship Marketing Newsletter
Customer Latency and the LifeCycle
CRM and Customer LifeCycles
Utilities, Telecom, Insurance- Behavioral and LifeCycle Profiling
CRM Benefits without CRM Costs
Behavioral and LifeCycle Modeling in the High Ticket - Durable Goods Business
Behavioral Marketing
Customer Retention- Articles and Links (continued)
Relationship Marketing- Articles and Links